In 2007 the sweet sounds of soul music will take center stage as "Memphis Celebrates 50 Years of Soul." Long known as the "Home of the Blues" and the "Birthplace of Rock 'n Roll," Memphis is proud to once again bring its great soul heritage to the forefront. For 50 years, soul music, with its incredible energy and engaging sense of funk, has been an international sensation. It all began in a neighborhood that would gain the moniker "Soulsville, USA," right in the heart of a city that is an international music mecca.

In celebration of Soul's 50th Anniversary, the city that helped put soul on the map will play host to a year of sights, sounds, attractions and events inspired by one of the world's most universally beloved styles of music.

This site is your guide to the action.
Learn more about the history of soul and the genre's key players. Find out about the exciting events and more about what the city of Memphis has to offer.

We hope you'll plan a trip to come see us and find your soul along the way. After all, soul was always meant to be experienced LIVE.